I was just forwarded this link from a cycling buddy here in Belgium. The website is from Holland.
Once you click on the link, you will see information about an organization that is studying meat consumption. On the right is says, " are you also crazy for meat? Check out the question below and let us know what meat is your favorite."
below a question that asks, " what piece of meat you would like to go for?"
For fun do also click on the non-vegaburger. Then click on the fork and hit the cow with it.
It is the first pro-veggie environmental campaign (climate-control stuff, etc) i've seen so far. But i would guess there are more to come this side of the planet.
Take your napkins out and enjoy!